Science and journalism are two professions dealing tumultuously and publicly with each other. Whether through reports on genetics, global warming, stem cell research, carbon emissions, or heart health, or scientists’ public views studies, science is manifest through media. Sometimes we think we are seeing the whole truth, but in reality, the media is distorting the facts. The journalistic and scientific communities speak different languages and in the act of translating from one language to another there is a high probability of distortion because journalists, in determining coverage, journalists are inevitably forced to leave out information, are separated from the communities they report on, and succumb to the high-pressures of the journalistic process by plagiarizing, misreporting, omitting and fabricating information.
One reason journalists are not able to fully reflect the communities they report on is that they are separated from the communities they report on.
As Celeste Condit states, “There is a mismatch between the expectations of the scientists and reporter.”
Journalists isolate themselves from the public by reporting on issues scientists would rather not have publicized. Public visibility benefits journalists and scientists in different ways. Because journalists’ expectations differ from who they report on, misunderstandings arise. Journalists’ motives are to get their pieces published—whether in the New York Times, Wall Street Journal, or even in a local publication. Journalists want prominent placement in their medium, whether at the top of a newscast or on the front page of a newspaper. One of the primary motivations of remaining a journalist is acquiring bylines and becoming a respected writer. Journalists prefer removing themselves from stories after they are published unless the issue warrants a follow-up story. For journalists the four things that matter most when reporting are: reliability and validity, accuracy, interviews, and verifying sources. Assessing how scientific studies are reported is important to discover how scientists prefer precise reporting but journalists don’t always translate that effectively. When assessing a story, it’s important to keep four things in mind no matter who you are: how comprehensive is the story, how accurate are the stories, are the sources credible, and is there the presence of a hostile tone.
Scientists can feel hostility towards and distrust the press and as a result, do not like bringing their studies forward to the press. It is a running joke that science in the media is distorted by the idea of press conferences, as the “Science by press conference.” Journalists get 80% of all news coverage from press releases. Scientists who cooperate with journalists, and professionals who cooperate with journalists, are seen as selling themselves out, losing respect from their peers, and demeaning their profession— contributing to “anti-science.” It is no surprise then that 34% of scientists see an overall incompatibility with scientific culture then. Scientists and journalists also have very different writing styles. Journalists write for the public (and public necessity) while scientists write for their peers. Therefore, journalists and scientists have little interaction, and as a result, the work of niche communities like the scientific community is not valued and viewed as is publicly presented information. These niche communities have trouble understanding journalists because their writing styles are different. According to the article “Science and the Press: Oil and Water?”, the more abstract notions that scientists discover conflict with the concrete ideas journalists are seeking (“Abstract Principles” of Scientists conflict with the “Concrete Applications” of journalists), meaning the style of scientists writing contains abstract concepts, whereas journalists’ writing is concrete. Because newspaper and magazine readers do not understand abstract concepts, clear information needs to be presented. Scientific studies are lengthy reports, like crime or state department reports, while articles are simply 500-to-800 word summaries. Articles and the science within are simplified for public consumption. Scientific concepts are too detailed for the public to understand, and therefore it’s a journalist’s responsibility to change the article so their readers will understand. Studies use scientific terms, mathematics, detailed descriptions and concepts that are not easily understood by the public.
Another issue is that journalists want the final answer:
“The public wants the permanent truth,” as the article, “Science and the Press: Oil and Water?” states.
Because scientific studies change, journalists often have trouble reporting that the conclusions are set in stone. Science changes so frequently that it is partially a journalists’ job to follow up on certain scientific studies to see if they have changed, to avoid inaccurate reporting. Another issue between journalists and special interest communities are the interests each group has. Each group benefits from public visibility. For scientists it is educating the general public, and helping the public further appreciate science. For journalists it is getting recognition as a writer (a byline, a front-page story), publicizing an issue for public benefit, and making a difference through outstanding reporting. Scientists and special-interest communities propel their public image through positive press. Scientists want academic promotions, funding for their programs, and power amongst their peers in the scientific community. Interest groups like scientists occasionally will contact journalists out of self-interest, and other times to genuinely educate the public on an issue. Like any other community, scientists go to the media oftentimes with motives for stories.
Another reason science coverage is distorted is that society dictates coverage. From politics, healthcare and the poor to the environment and the economy, certain communities take the spotlight. When you look at science in the media, you see stories today predominantly cover global warming, the environment, infectious diseases, heart health, and cancer and stem-cell research. The media ignores some other science stories, oftentimes focusing on the stories with the most mainstream appeal (and in some cases, sensationalism). Certain societies place an emphasis on scientific culture: in Germany and France scientific culture is viewed positively by the public, in Britain negatively, and in America, the public sees scientific culture as neutral. The problem is science doesn’t give an answer, in a society that always wants a concrete answer. For the public, scientific studies provides answers to scientific questions.
The main reason journalists’ distort coverage is because the process and pressures make it inevitable. They are limited by the journalistic process when they report, write and edit. The length of their pieces, deadlines, editors’ guidelines, and the type of reporting (whether news, feature, or opinion writing) in rare instances can lead to distortion. If an editor tells them to do a piece from a certain perspective, the journalist will try to the best of their ability to capture that perspective; if they find alternative viewpoints though that they feel capture the essence of the story they will include them. Journalists in print media in most cases have only 500-700 words to convince the public. With feature pieces the writer is still limited even though they have several hundred words more. Broadcast journalists have even less time and space with only several minutes to report on a newscast.
Journalists are most importantly limited by time. Broadcast reporters only have time to meet with several sources during one day since they broadcast same-day. With short articles, and shorter newscasts, information has to be cut. When journalists report they cannot mention every idea discussed in a study. They are forced to summarize the crux of the study.
Journalists when trying to construct a story often fail by irresponsibly reporting. Journalists have trouble handling the many sources in the story, and have trouble “producing a coherent story.” When journalists have tight deadlines and few sources they are tempted to seek shortcuts and will plagiarize, distort the facts or make up information.
Another reason distortion is inevitable is because story pitches are biased, and journalists have limited sources. If a journalist was given a starting point to find the counterargument for the issue, they might be more successful in providing unbiased reporting.
The main method that journalists use to distort a story is by sensationalizing the story, making up information and providing inaccurate reporting. According to Condit, the public assumes “media coverage is plagued by inaccuracy.” Journalists’ inaccuracies are the result of carelessness, hastiness (in writing and reporting), misunderstandings, and inaccurate/surface-level research. Journalists sensationalize and hype for viewers, readers and airtime. Journalists get numbers wrong, names wrong and even concepts wrong if they don’t go through the scientific study thoroughly. Doing these things is misleading to the reader.
Sensationalizing the issue in some cases though get more readers to understand the issue or at least take notice. An example of this is how the U.S. online media publicized how the Australian government encouraged the consumption of kangaroos to fight global warming with the sensationalistic headline, “Eating Kangaroos May Help Fight Global Warming.” While the headline seemed frivolous, the actual story gave a valid explanation as to why the government believes the theory is true. Other stories that bring readers in through sensationalism were stories about “Yeti Hunting,” “The Invasion of the Killer Jellyfish,” and the story about “Gay Brains,” claiming heterosexual women and homosexual males had nearly identical brains.
Yellow journalism though is naturally part of journalism, and as evidence, the media sensationalizes stories for public necessity. Scientists also are “willing accomplices” in making money off these sensationalized studies, under the guise that they are just trying to “educate the public.” On the other end of the spectrum, scientists blame the media for sensationalism. Sensationalism can be inaccurate and can even lead as far to destroying a scientists (or journalists reputation), and can even cause a scientists to lose his or her job. Journalists also fabricate content. An example of this which caused a significant scandal is when a Korean scientist made up data when conducting a study on stem-cell research, making up data that showed he cloned human embryos when he hadn’t. This was an example of a scientists doing something outlandish to gain public, scientific and media recognition and then having it backfire. The scientists from Korea is not the only one accused of fabricating information, a Norwegian scientist was also accused of a similar infraction, and 100 fraudulent cases are annually reported to the National Institute of Health.
Nine ways that journalist can be inaccurate as a reporter is (as discussed in the article, “Science and the Press: Like Oil and Water?”
(The information below is paraphrased.)
1. Omitting relevant information about method
2.Omitting relevant information about results
3. Misquoting the investigator
4. Omitting the names of the other investigators on the research team
5. Omitting the qualification of statements
6. Using a misleading headline
7. Quoting the investigator out of context
8. Ignoring the continuity of research from the earlier work
9. Making the story too brief
Distortion of scientific coverage is inherent. Journalists and scientists are both limited by the confines of their professions. Journalists are limited because they can never please everyone in their writing and reporting. Scientists think the press oversimplifies, sensationalizes, and inaccurately reports on issues but yet they haven’t learned to make their studies fully comprehensible to the public. Perhaps the best solution to bridge the barrier between journalists and other professions and is to have journalists trained in specialized reporting, like scientific reporting, court reporting, gang reporting, et cetera, which is already happening and is positively benefiting the field of journalism. Journalists trained in science reporting interpret the two different writing styles, learn the various sciences, consult frequently with the scientific community and as a result provide extremely accurate reporting. It is important though to note the media is more accurate in its reporting than we credit it for. Scientists often only want to see a positive, singular view of an issue, so when the press highlights then negative they write it off immediately without considering the validity of the claims. Often time’s journalists do a good job of breaking their rosy dispositions and providing the whole story. They do this by seeking out the unpopular but other view. Journalists are less likely to get facts wrong than they are to omit them. There are three ways journalists can improve their reporting on science and other specialized topics: learn to deal with dubious facts before they become news, tighten the reins on the media-hungry academic journals, and be more proactive in feeding good facts for the media. Researchers must be aware to always assume research will go public in some way, not to give contradictory and tangential commentary to reporters and let others know of their experience with journalists who inaccurately report or exaggerate stories. Another issue is that science reporting, crime reporting, environmental reporting and all other types of specialized reporting suffer because of the decline of newspapers. Newspapers have less time and resources to devote to the issues. Therefore both specialized fields and journalism must learn to work together to pick up the slack in reporting and close the gap in order to make sure the public gets the most unbiased reporting.